SiSTeR Technologies to partner with Cars.com
Dallas, Texas

SiSTeR Technology, the world’s only provider of fully automated video rendering systems for the automotive industry, including the complete Video Car Lot (VCL) package, announced today that SiSTeR’s clients and resellers will be offered free publication of Video Walk-Arounds and the 3DF player on Cars.com.

Video Walk-Arounds are video clips created through an automated process for every vehicle in a dealer’s inventory, using existing data, photos, and text. Video Walk-Arounds are posted in a specially designed Video Inventory Page (VIP) and run by a 3DF player. In addition to website use, the 3DF player can be used in outbound email communications, CRM applications, and search engine marketing.

“We are delighted to announce that Cars.com is the first major automotive portal to become 3DF certified”, announced Israel Alpert, the founder of SiSTeR Technology. “Beginning in February 2008, SiSTeR and our dedicated network of resellers will provide eligible car dealers, who publish on Cars.Com, Pic2Vid production absolutely free of charge.”

“We are thrilled to add SiSTeR Technology to the cars.com data partner family,” said Nick Hummer, Product Manager for cars.com’s VideoShowcase. “Free publication of the Pic2Vid and Video Walk-Around will allow more dealers than ever to take advantage of the improved messaging and increased branding of online video.”

Cars.com’s VideoShowcase product displays video links for dealers who take advantage of the product. VideoShowcase was launched in July 2007.

Digital Motorworks, Inc (DMi), the leading automotive data and media integrator, will post the 3DF player and Pic2Vid to Cars.com. DMi has been providing information management solutions to the automotive industry since 1995 and has been partnered with cars.com for over ten years, providing data and images for the Cars.com website.

DMi is fully integrated with SiSTeR Technology and can accept the Video Walk-Arounds from multiple sources.

“When we first approached major automotive groups and guaranteed an increase of at least 20% in their conversion ratio, many were skeptical. But after closely monitoring leads and calls to dedicated 800 numbers, week by week the results exceeded our clients expectations” said Mr. Alpert.

“We have already demonstrated the ability to increase performance by providing potential buyers with enhanced, comprehensive, entertaining video clips.” said Mr. Alpert “Today, our Video Walk-Around and the 3DF player even include audio and visual presentation of the vehicle history reports and OEM’s Certification information.
Dealers wishing to take advantage of this opportunity should contact cars.com at 1-800-298-1460. Any dealer with an active cars.com Ad Package may participate. For more information on Sister’s Video Walk-Arounds, contact info@sister.tv or visit www.videocarlot.tv.

About SiSTeR Technologies
SiSTeR Technologies, Inc. is a provider of applications and hosted services for the automated video rendering and publication systems. SiSTeR-prize, the company’s flagship product, creates video clips for every web page and product listing using nothing but the existing pictures and text. Founded in 2003, the company, headquartered in Dallas, is privately held and enjoys a strong profitability track record.

About DMi
DMi (Digital Motorworks, Inc) has been providing information management solutions to the automotive industry since 1995. InfoIQ Solutions – offered through an application service provider (ASP) model – collect and transform automotive industry data designed expressly to increase the sale of new and used vehicles, service and parts, and finance and insurance. DMi has offices in Austin, TX, Detroit, MI, and Melbourne, Australia.

Media Contact:
Tomer Alpert
972-855-3500 ext.24
talpert@sister.tv